Kurzbeschreibung:
Each groundbreaking work in this volume offers managers practical guidance for developing a new set of relevant measures and aligning corporate strategy accordingly.
Beschreibung:
Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. The works collected in Harvard Business Review on Measuring Corporate Performance--including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton--offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly. A Harvard Business Review Paperback.
Inhaltsverzeichnis:
1. The Information Executives Truly Need by Peter F. Drucker
2. The Performance Measurement Manifesto by Robert G. Eccles
3. Tapping the Full Potential of ABC by Joseph A. Ness and Thomas G. Cucuzza
4. How High Is Your Return on Management? by Robert Simons and Antonio Dávila
5. How the Right Measures Help Teams Excel by Christopher Meyer
6. The Balanced Scorecard-Measures that Drive Performance by Robert S. Kaplan and David P. Norton
7. Putting the Balanced Scorecard to Work by Robert S. Kaplan and David P. Norton
8. Using the Balanced Scorecard as a Strategic Management System by Robert S. Kaplan and David P. Norton
About the Contributors
Index
