E-business is much more than e-commerce. Companies can spend millions of dollars developing online retail outlets without fundamentally altering their organization, procedures, or information infrastructures. As these companies quickly discover, taking full advantage of the Internet's potential for e-commerce -- including sales force/marketing automation and business-to-business sales -- requires deeper, more extensive change.This book introduces managers to the nature and scope of this change, which the authors believe must be carried out through a systematic corporate effort addressing business processes, the supporting IT framework, and the organization and management of IT development efforts. Inside, they outline all aspects of developing a true e-business architecture, focusing heavily on component-based development technologies (including COM, CORBA, and EJB) and their special role in the large-scale IT systems required by complex, high-volume enterprises.
€ 36,05