International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders.For the third edition, the text has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. In addition, it has been restructured to look initially at how culture affects the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. An appendix on dissertation and project writing has been added to make the text even more student-friendly.As in previous editions, the numerous examples included in the book are drawn from a wide variety of sources and are truly international, being sourced from the US, Europe, and Southeast Asia. Its clear linking of management theories and practical examples will continue to make this text popular with both students and instructors.
Richard Mead convenes international management programs at the School of Oriental and African Studies, the University of London. Before this he taught at the Sasin Graduate Institute of Business Administration, Thailand, and was a visitor at the Kellogg Graduate School of Management, USA. He has 35 years' experience of teaching and researching in communications management.
€ 42,70