Kurzbeschreibung von: Marketing Through Search Optimization. Butterworth Heinemann

Guiding readers through proven techniques for achieving and measuring success in search engine marketing, this text has been completely revised and updated to focus on the key aspects of how people search, the mobile Internet, and pay-per-click adverting.

Beschreibung von: Marketing Through Search Optimization. Butterworth Heinemann

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.
. Explains why and how marketers can and must optimize their sites for searchability from the outset
. Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
. Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

Inhaltsverzeichnis von: Marketing Through Search Optimization. Butterworth Heinemann

Chapter 1: Introduction to Search Engines
Chapter 2: How People Search
Chapter 3: Linking Strategies & Free Listings
Chapter 4: The state of search engines
Chapter 5: Traffic & Keyword Tracking
Chapter 6: The Mobile Internet
Chapter 7: Page design and Page Architecture
Chapter 8: Building an effective WAP Site
Chapter 9: Pay Per Click Engines
Chapter 10: Per Click Strategies