Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Seitenzahl:

220

Gewicht:

417 g

Erschienen bei:

John Wiley & Sons

Kurzbeschreibung

Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:
* Explain the growing phenomenon of game-based marketing and how it works
* Show marketers how to develop games to incorporate into their marketing strategy
* Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald's Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually. Provocative and instructive, Game-Based Marketing's message is clear: Use the tools in this book to put games in your marketing mix now... or you'll be out of the game altogether.

Mehr über...

Mehr über:  Business / Economics / Finance, Business & Economics / Marketing / General, Business & Economics / Customer Relations

Mehr von: 

Mehr von:  Joselin Linder, Gabe Zichermann, John Wiley & Sons