The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere. ...

A complete guide to the principles and practices of advertising your products to business customers, this book provides valuable information on how business-to-business marketers can increase sales through better understanding and management of business-to-business advertising. It will help you: <UL> <LI>Understand the business customer and how purchase decisions are made, <LI>Position products and services, <LI>Set ...

Global Business Series is designed to reduce anxiety and ease the process of doing business abroad. Though each book concerns a different country, they all follow the same general format by describing how climates and geography shape unique cultures, which are perpetuated through insidious, subconscious imprinting of children by the family and school.<P>Provides an understanding of how foreign cultures dominate and permeate foreign ...

Collection of business and trading lore handed down through the ages. "Fool me once, shame on you. Fool me twice, shame on me". "It is better to measure twice and cut once". ...

Hargrove identifies the new mindset and skills that leaders must develop in order to thrive in a world where wealth is built on relationships and experiences, not products or even technology. The old model of leader as "steward", protecting the company's brands and assets, is being replaced by a model of leader as "entrepreneur", searching constantly for new sources of wealth creation. ...

<UL> <LI>Practical techniques show you how to develop effective public relations skills and implement publicity campaigns</LI> <LI>Clear text and illustrations cover every aspect of creating and monitoring media coverage <LI>Simple checklists enable you to be fully prepared for presentations, events, and handling crises</LI> <LI>Accessible flow charts and diagrams explore different options for creating ...

How serious long-term investors can build wealth over time--and avoid unnecessary risk. This book removes the emotional confusion and complexity that so often surround investment decisions. A step-by-step approach offers investors a safe harbor from day-to-day financial upsets and random short-term market fluctuations. ...

This is the first in a series of handy guides for novices who would like to go into business for themselves. The author, Victoria Ring, is the founder of Graphico Publishing, and You On Line, at http://youonline.net ...

&quot; Scherer has demonstrated yet again why he is one of the world's leading antitrust scholars. This book provides a much needed, in-depth study of the role of national antitrust policies in a global economy. The Antitrust Division wrestles with this question daily and this book provides a guide to us and to all those interested in antitrust policy with some important answers.&quot; Anne K. Bingaman, Assistant Attorney General, ...

The 1980s were grim years in American banking. Massive loan losses, disintermediation, global competition, and management mistakes caused many failures, forced restructuring, and did enormous damage to the power and prestige of the country's largest banks, which fell far behind their international rivals in world rankings. Yet, today, American banking institutions are back on top, leading the world in transaction volume, innovation, and in the ...