Lieben wir sie nicht alle, die großen Marken wie Disney, Nike, Calvin Klein und Donna Karan? Belohnen sie uns nicht mit Image für den täglichen Stress und bewahren sie uns nicht vor der Erfahrung innerer Leere? Die junge New Yorker Journalistin Alissa Quart untersucht, wie insbesondere Kinder und Jugendliche mit Hilfe der Werbe- und Marketingstrategien großer Firmen gekauft werden, wie sie aber auch selbst Moden und Trends ...

The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate ...

<P>When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to take place, they are unconsciously following an ancient sacrificial ritual. Just as in ancient Greece, the God of Fertility had to be killed during the Dionysia in order to be resurrected, the season's fashion has today to be symbolically sacrificed in order for the shop windows to be filled with something new. Harald ...