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Cover: The HR Scorecard. Harvard Business School Press Three HR experts introduce a new measurement system that convincingly showcases human resources' impact on business performance. Becker, Huselid, and Ulrich describe a seven-step process for embedding HR systems within a firm's overall strategy implementation and measuring its activities in terms that line managers and CEOs will find compelling. ...
 
buch
EUR 22,74
Cover: Harvard Business Review on Advances in Strategy. Harvard Business School Press The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ...
 
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EUR 14,22
Cover: Marketing Moves: A New Approach to Profits, Growth, and Renewal This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration - the authors show how holistic marketing can enable companies to: identify ...
 
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EUR 26,96
Cover: The Strategy-focused Organization: How Balanced Scorecard Companies thrive In the New Business EnvironmentThe balanced scorecard is a movement that is now used in more than 200 organizations. This work offers a new approach to management that provides a vehicle to translate an organization's strategy into a language that can be understood and acted upon.
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EUR 26,80
Cover: The Living Company. Harvard Business School Press Author: Arie de Geus worked for Royal Dutch/Shell for thirty-eight years and is widely credited with originating the concept of the learning organization. Since his retirement, he has advised many government and private institutions and has lectured throughout the world. ...
 
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EUR 14,49
Cover: Competing on the Edge In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change. ...
 
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EUR 24,99
Cover: Only the Paranoid Survive He recounts strategies from other companies and examines his own record of success and failure.Only the Paranoid Survive is a classic lesson in leadership skills that every manager in every industry will benefit from. Every manager must assume that something will change - very soon. ...
 
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EUR 11,38
Cover: Competitive Strategy: Techniques for Analyzing Industries and CompetitorsThis text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.
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EUR 28,56
Cover: Die heimlichen GewinnerDie weltbesten Firmen bieten Leistungsspitzen und sind zugleich die verschwiegensten. Oder kennen Sie Firmen wie Hauni, Brita, Krones, de la Rue usw.? Sie halten Weltmarktanteile von 70, 80 oder 90% und dominieren ihre Märkte. Dieses Buch analysiert die Strategien von über 500 dieser »verborgenen« Erfolgsfirmen und zieht Schlußfolgerungen sowohl für kleine als auch für große Unternehmen. Diese Erkenntnisse stehen ...
 
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EUR 39,90
Cover: Wharton on Dynamic Competitive StrategyDie Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt. ...
 
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EUR 42,91

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